almost every other race of animals each individual, when it
is grown up to maturity, is entirely independent,
has almost constant occasion for the help of his brethren,
and it is in vain for him to expect it from their
benevolence only. He will be more likely to prevail if he
can interest their self-love in his favour, and show them
that it is for their own advantage to do for him what he
requires of them.
not from the benevolence of the butcher, the brewer, or the
baker that we expect our dinner, but from their regard to
their own interest. We address ourselves, not to their
humanity but to their self-love, and never talk to them of
our own necessities but of their advantages.